
Jon Bertilsson
Universitetslektor

Publikationer
Visar av publikationer. Sorterade efter år och sen titel.
Envisioning post-growth marketing : A dystopian-optimist’s guide
Jon Bertilsson, Carys Egan-Wyer
(2025) Marketing Theory , p.1-1
Artikel i tidskriftReimagining Consumption in the Climate Crisis
Carys Egan-Wyer, Jon Bertilsson
(2024)
Konferens - annatReimagining the Capitalocentric Present : Unpacking Fantasies of Ethical Consumption: Introducing new Consumer Ethics, and Establishing Sustainable Visions
Eric Arnould, Sofia Ulver, Jack Waverley, Carys Egan-Wyer, Jon Bertilsson
(2024) , p.1-1
Konferensbidrag: abstractCity Branding to Solve Social Problems? : The Eigendynamik of management concepts
Jens Rennstam, Jon Bertilsson, Katie Sullivan
(2024) Organization Studies, 45 p.1645-1667
Artikel i tidskriftClimate crisis as a business opportunity : Using degrowth to defamiliarize place branding for sustainability
Katie Sullivan, Jon Bertilsson, Jens Rennstam
(2024) Place Branding and Public Diplomacy
Artikel i tidskriftSaving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
Carys Egan-Wyer, Jon Bertilsson
(2023) , p.1-17
KonferensbidragA critical typology of "good place branding" : Lessons from place-branding expertise
Jon Bertilsson, Katie Sullivan, Jens Rennstam
(2023) Place branding and marketing from a policy perspective : Building effective strategies for places , p.213-226
Del av eller Kapitel i bokSycomorphism in city branding : The case of Amazon HQ2
Katie Sullivan, Jens Rennstam, Jon Bertilsson
(2023) Marketing Theory, 23 p.207-223
Artikel i tidskriftMovement Parties as Brand Platforms : The Case of the 5 Star Movement
Jon Bertilsson, Andrea Lucarelli, Gregorio Fuschillo
(2022) Political Branding in Turbulent Times , p.103-121
Del av eller Kapitel i bokBrand orientation : Tensions and conflicts in public management
Jon Bertilsson, Jens Rennstam, Katie Sullivan
(2021) Managing public services : Making informed choices
Del av eller Kapitel i bokMimicry and artistry: Place branders' construction of "good" branding
Jon Bertilsson, Jens Rennstam, Katie Sullivan
(2020) Communication and Language at work, 7 p.73-85
Artikel i tidskriftAuditioning for Amazon : The dark side of place branding and corporate domination
Katie Sullivan, Jens Rennstam, Jon Bertilsson
(2019)
Konferensbidrag: abstractThe destructive side of branding : A heuristic model for analyzing the value of branding practice
Jon Bertilsson, Jens Rennstam
(2018) Organization, 25 p.260-281
Artikel i tidskriftBrand orientation in the public sector - What does it mean in practice?
Jens Rennstam, Jon Bertilsson, Katie Sullivan
(2018)
KonferensbidragBrand Movement
Jon Bertilsson, Andrea Lucarelli, Gregorio Fuschillo
(2018) , p.692-693
Konferensbidrag: abstractConsumer-brand Relationships
Jon Bertilsson
(2017) Brand Theories : Perspectives on Brands and Branding , p.165-184
Del av eller Kapitel i bokThe cynicism of consumer morality
Jon Bertilsson
(2015) Consumption Markets and Culture, 18 p.447-467
Artikel i tidskriftNerdery, Snobbery and Connoisseurship : Developing conceptual clarity within the area of refined consumption
Carys Egan-Wyer, Sofia Ulver, Jon Bertilsson, Marcus Klasson, Ulf Johansson
(2014)
KonferensbidragThe slippery relationship between brand ethic and profit
Jon Bertilsson
(2014) Ephemera: Theory and Politics in Organization, 14 p.125-136
Artikel i tidskriftCritical Netnography : Conducting critical research online
Jon Bertilsson
(2014) Critical management research: Reflections from the field , p.135-152
Del av eller Kapitel i bokNetnografi - en metod för att studera internetbaserad kommunikation
Jon Bertilsson
(2014) Kvalitativa metoder i strategisk kommunikation , p.111-126
Del av eller Kapitel i bokEmerging Market (Sub)Systems and Consumption Field Refinement
Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
(2013) Advances in Consumer Research, 41 p.311-315
KonferensbidragGoverning consumers through freedom: A theoretical discussion of the co-creation construct
Cecilia Cassinger, Jon Bertilsson
(2011) European Advances in Consumer Research, 9 p.412-416
KonferensbidragThe Way Brands Work: Consumers' understanding of the creation and usage of brands
Jon Bertilsson
(2009) Lund Studies in Economics and Management, 114
Doktorsavhandling