
Jon Bertilsson
Universitetslektor

Reimagining Consumption in the Climate Crisis
Författare
Summary, in English
Degrowth promises to make human life on earth sustainable but represents a radical change to the dominant paradigm, in which wellbeing is coupled with consumption. We draw on the idea that imagined futures perform the present, meaning that ecologically sustainable futures may be generated if marketers envision and “sell” them as desirable.
Avdelning/ar
- Marknadsföring
- Centrum för handelsforskning vid Lunds Universitet
Publiceringsår
2024-09-27
Språk
Engelska
Dokumenttyp
Konferens - annat
Ämne
- Business Administration
Conference name
Association for Consumer Research Annual Conference
Conference date
2024-09-26 - 2024-09-28
Conference place
Paris, France
Aktiv
Published
Projekt
- Centre for Retail Research at Lund University
- Retail and anti-consumption