Johan Anselmsson
Biträdande prefekt Marknadsföring, Företagsekonomiska institutionen
Lund Digital Trust Survey 2022
Författare
Summary, in English
The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and policy-makers.
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and policy-makers.
Avdelning/ar
- Marknadsföring
- Företagsekonomiska institutionen
Publiceringsår
2022
Språk
Engelska
Fulltext
Dokumenttyp
Rapport
Ämne
- Business Administration
Nyckelord
- digital trust
- data privacy
- Digital marketing
Status
Published
Projekt
- Digital Competences of Swedish Brands