Johan Anselmsson
Biträdande prefekt Marknadsföring, Företagsekonomiska institutionen
Of Swedes & Facebook 2022
Författare
Summary, in English
2022 has not been a good year for Facebook (Meta) so far. The stock price is plunging, the company is still under fire for the extent of misinformation on the platform, and the number of users are decreasing for the first time in the US. Marketing and technology analysts are speculating whether Facebook reached its peak and began losing the competition against other rising platforms like TikTok.
Yet, Facebook is still a big player, especially in Sweden: 7 out of 10 Swedes have used the platform last year. Then what about the perceptions of Facebook in Sweden? Are Swedish consumers still positive towards Facebook? What do they think about the influence of the platform on the society? Why did some of them leave Facebook? This report attempts to answer such questions.
Yet, Facebook is still a big player, especially in Sweden: 7 out of 10 Swedes have used the platform last year. Then what about the perceptions of Facebook in Sweden? Are Swedish consumers still positive towards Facebook? What do they think about the influence of the platform on the society? Why did some of them leave Facebook? This report attempts to answer such questions.
Avdelning/ar
- Marknadsföring
- Företagsekonomiska institutionen
Publiceringsår
2022
Språk
Engelska
Fulltext
Dokumenttyp
Rapport
Förlag
Lund University
Ämne
- Business Administration
Nyckelord
- digital marketing
- consumer attitudes
Status
Published
Projekt
- Digital Competences of Swedish Brands