Mats Urde
Universitetslektor
Publikationer
Visar av publikationer. Sorterade efter år och sen titel.
Welcome to the Matrix - How to find and use your corporate brand's core identity
Mats Urde
(2022) Routledge Companions in Marketing, Advertising and Communication , p.59-92
Del av eller Kapitel i bokWhat Does Your Corporate Brand Stand For?
Stephen A Greyser, Mats Urde
(2019) Harvard Business Review, January February 2019 p.82-89
Artikel i tidskriftTeaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Stephen A Greyser, Mats Urde
(2018) HBS Case Collection
UndervisningsfallThe Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Stephen A Greyser, Mats Urde
(2018) HBS Case Collection
UndervisningsfallTeaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Stephen A Greyser, Mats Urde
(2018) HBS Case Collection, Teaching Notes
UndervisningsfallThe Reputation of the "World's Most Prestigious Award": The Nobel Prize
Stephen A Greyser, Mats Urde
(2018) HBS Case Collection
UndervisningsfallThe brand core and its management over time
Mats Urde
(2016) Journal of Product & Brand Management, 25 p.26-42
Artikel i tidskriftThe Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
Mats Urde, Stephen A. Greyser
(2016) Journal of Brand Management, 23 p.89-117
Artikel i tidskriftThe Nobel Prize: the identity of a corporate heritage brand
Mats Urde, Stephen A Greyser
(2015) Journal of Product & Brand Management, 24 p.318-332
Artikel i tidskriftMarket and brand-oriented schools of positioning
Mats Urde, Christian Koch
(2014) Journal of Product & Brand Management, 23 p.478-490
Artikel i tidskriftThe Nobel Prize: A 'Heritage based' Brand-oriented Network
Mats Urde, Stephen A Greyser
(2014) Harvard Business School working papers series, 15-010
Working paperCorporate Brand Identity Matrix
Mats Urde
(2013) Journal of Brand Management, 20 p.742-761
Artikel i tidskriftBrand orientation : Past, Present, and Future
Carsten Baumgarth, Bill Merrilees, Mats Urde
(2013) Journal of Marketing Management, 29 p.973-980
Artikel i tidskriftBrand orientation and market orientation – From alternatives to synergy
Mats Urde, Carsten Baumgarth, Bill Merrilees
(2013) Journal of Business Research, 66 p.13-20
Artikel i tidskriftBrand and market oriented positioning
Mats Urde, Christian Koch
(2011) Tagungsband der internationalen Konfernz "Der Markentag 2011" , p.353-369
KonferensbidragUncovering the corporate brand's core values
Mats Urde
(2009) Management Decision, 47 p.616-638
Artikel i tidskriftCorporate brands with a heritage
Mats Urde, Stephen A Greyser, John M T Balmer
(2007) Journal of Brand Management, 15 p.4-19
Artikel i tidskriftThe Crown as a corporate brand: Insights from Monarchies
John M T Balmer, Stephen A Greyser, Mats Urde
(2006) Journal of Brand Management, 14 p.137-161
Artikel i tidskriftThe monarchy as a corporate brand - Some corporate communications dimensions
Stephen A. Greyser, John M. T. Balmer, Mats Urde
(2006) European Journal of Marketing, 40 p.902-908
Artikel i tidskriftMonarchical Perspectives on Corporate Brand Management
John M. T. Balmer, Stephen A. Greyser, Mats Urde
(2005) Working Paper Series
Working paperMonarchies as corporate brands
John M. T. Balmer, Stephen A Greyser, Mats Urde
(2004) Working papers series, 05-002
Working paperCore value-based corporate brand building
Mats Urde
(2003) European Journal of Marketing, 37 p.1017-1040
Artikel i tidskriftStarka varumärken - Nycken till framgång på morgondagens marknad
Frans Melin, Mats Urde
(2003) Dagens industri business-to-business pocket, 2003 p.231-236
Del av eller Kapitel i bokThe Tetra Pak Trademark Protection Campaign : A life and death struggle
Mats Urde
(1999) Identity : Trademarks, Logotypes and Symbols , p.227-235
Del av eller Kapitel i bokStarka varumärken - vägen till framgångsrik internationalisering
Frans Melin, Mats Urde
(1999) Exporthandboken : Internationell affärsutveckling för små och stora företag , p.176-200
Del av eller Kapitel i bokBrand Orientation: A mindset for building brands into strategic resources
Mats Urde
(1999) Journal of Marketing Management, 15 p.117-133
Artikel i tidskriftVarumärken : vår tids symboler
Mats Urde
(1999) Nationalencyklopedin, 24 p.206-207
Artikel i uppslagsverkMärkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
Mats Urde
(1997) Lunds Studies in Economics and Management
DoktorsavhandlingBrand Orientation – A Strategy for Survival
Mats Urde
(1994) Journal of Consumer Marketing, 11 p.18-32
Artikel i tidskrift