Ola Mattisson

Universitetslektor

Managing with a vision

Att styra och leda med en vision

Författare

Ola Mattisson

Redaktör

Irvine Lapsley
Ola Mattisson

Summary, in Swedish

Every organization exists for a reason – a reason that describes what that organization wants to achieve. Sharing a vision is therefore fundamental in every organization. A vision should explain why people do things together and sets the direction for their future actions. This chapter deals with the characteristics and role of visions in public organizations. For such organizations, it is vital to both understand and define what public needs are to be fulfilled and to understand what resources are available to carry out these activities. Different groups of the public have different needs, and it is necessary to prioritize between needs and expectations for stakeholders. This requires an integrated overview of the situation – that is, a vision. A strong vision gives guidance on how to perform a strategy, as it acts as a basis for any policy or decision within the organization by presenting a preferred future end state. A vision can be used to bring different stakeholders together and to make explicit their values and priorities in the supply of public services. Under more complex conditions, public organizations have a stronger need for an understandable vision that will allow them to become powerful. In this chapter, the characteristics and difficulties of use of a vision in public organizations will be discussed.

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